Franco has been at the forefront of branding, design and broadcast communications for over 30 years working in some of the largest agency groups in the UK. These appointments saw him deliver a breadth of successful strategic branding, design and communications solutions for local and global clients such as P&G, British Airways, SAB Miller, Renault, Carlsberg and Swatch where he was global Creative Director. He was previously innovation leader of the team that built the tech start up brand Airportr. He is responsible for all brand communications.