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Michael has been involved in the world of brand communications and business innovation both locally and globally for over 30 years. He developed i ntegrated business offerings within the Havas and WPP Global networks. He then spearheaded the discipline of Digital Marketing as Regional Director EMEA at Grey Global Group growing network capability and business with P&G, GSK, Coca-Cola, and Heineken. Then, following a stint as WPP Global business development director working with emerging tech clients he was recruited as VP of Global Brands and digital innovation for the worlds largest Tea & Coffee company, JDE. He is responsible for all brand communications and go to market strategy and planning.